So, you have a website but it can’t be found. The harsh truth is that 90% of users search for information on Google. If internet giant Google doesn’t like you, you’re destined to be unlucky online.
What can you do? How can you make Google like you and include you in search results?
Paid search engine advertising (also known as pay-per-click or PPC) is an internet marketing technique by which, in exchange for money, your website is given precedence over others in search results. You have to pay every time somebody clicks on your website, so you pay only for actual visitors. This opportunity is offered by Google and called Google AdWords. Similar programs are offered by other other search engines - Bing and Yandex.
Basically, if Google doesn't simply include you in its results, you can pay to appear at the top of the search results for your targeted keywords. Depending on your type of business and quality of the ad, this can be very fruitful but can also be a complete waste of money.
So, what and how?
You have a website which you’re actively advertising. How do you know if all the work you've put in has been worth it? How do you know what works and what doesn’t? You need website visitor statistics and analysis.
Your website is up and running. Congratulations! However, it has no use until people start visiting it. For your online efforts to work, you need to learn how to get traffic to your website. Website advertising or internet marketing is actually a lot more complicated than creating a website, but fear not, for it is no rocket science either.
Online marketing effort is what usually determines whether a page will receive thousands of visitors or whether it will remain an undiscovered island.
So what can you do to drive traffic to your website?
Web design depends largely on taste, and tastes differ. However, it’s important to keep in mind a website’s primary function – to represent a business and provide information rather than serve as a piece of art or a compilation of our favorite colors. What you think looks great is not always what actually works best for you and your business.
That doesn’t mean that a website should be tacky or ugly. Put simply, the design of a website shouldn’t make it difficult to understand the information on it.
So what are the best practices of web design?
Website content formatting is key to ensuring any information is easy to read and doesn’t take long to understand.
If the content on a website is incorrectly formatted, it can become a nightmare for visitors and they can easily leave. For example, it's not uncommon for people to overestimate their artistic skill. As a result, they come up with ideas like placing red copy on a green background. And that looks ... hmm ... bright? Yes, but you can't read a thing.
To avoid silly mistakes, when you create your website, try to stick to the following guidelines:
When you create a website, one of the most important questions should be - what content should I include? Prior to building a website's information structure it's best to think about the type of information the website visitor will be looking for and what information we want to provide. There's not much point to a website on which you can't find what you're looking for.
So, what's the right way to do it? To avoid getting it wrong, you should follow these guidelines:
A domain name (read – website address) is one of the most important parts of a website but inappropriate domain names are more common than you might think. We’ve compiled a few tips on how to choose a domain name that works best for your website.
There are troubling amount of myths surrounding the process of making a website. These include claiming it’s too difficult, takes too long, requires special knowledge and can’t be done without professional help. In the end, you’re overcome by doubts, uncertainty and even fear that keeps you from achieving your goal.
That’s why we’ve come up with 5 ways to defeat these doubts and fears of making a website, so that the process would be faster, easier, more streamlined and yes - enjoyable.
Having a website is easy but actually making it work is what counts. The first page or home page is clearly the most important asset of your website. It’s because that is the first thing your site visitors will see. First impression is what counts here. First page has to be beautiful and also functional in a way that provides clear answers to it’s visitors.
To help you make sure your first page does just that and has the potential to be effective, we created this post. Here are 5 important questions your first page has to give answers to.
Everyone wants a beautiful and effective website. However, to achieve that it needs to be made with care and right ingredients. This article will reveal the recipe that’ll help you create your website more tempting and irresistible.
One thing before you move on.
Make sure you know yourself, your business and have a clear image about what your website goal should be. What you want it to achieve for you and your site visitors. Also don’t forget to acknowledge the main reasons why your visitors will find your site useful, interesting and what they should be doing there.
After that, make sure you know your target audience. It’s because when you know who you are talking to it’s easier to tailor the way you talk to them.
Think of these processes as getting your workspace ready.
Now it’s time to look at 3 main ingredients that serve up an awesome website.
Working from home is a great opportunity and it’s mainly thanks to the internet. It gives many benefits when having a full-time or part-time job and it's also a great starting point when you decide to turn your passion into business on a small budget.
However it all comes with many distractions that from home working warriors have to battle day in and day out. Most of them are small but they tend to stack up damage productivity. You run into that feeling of busyness and it tricks you into thinking you’re doing loads of things when actually nothing gets done.
That is why we suggest you dig into this post as it will give you 5 great tips on how to improve your productivity and experience when working from home.
There is this myth that blogging is dead. However that is not the case at all. Putting out great blog posts still stand as one of the most powerful ways to get heard, provide valuable content, increase traffic to your website, position your brand as someone who understands what they do and last but no the least - boost your website SEO.
If you have been thinking about blogging or developing a blog page for your business website - you’re in the right place. The following includes 5 tips that lead to writing stunning and effective blog posts.
There is no secret that loads of people buy online and one of the most important things for them is to feel safe while doing that. They have to have trust in the website, business and online store they do it from.
Although it's easier than ever - simply creating an online store and a website might not be enough. You have to get your website visitors over that "Is it safe to buy from them?" barrier so they make that purchase from your online store. Otherwise you'll loose them.
To help with that I put together 6 tips on how to get your online store visitors feel safe and trust your business in order to do business with you.
There is no secret that sometimes those small things and often over-watched details become the source of business growth, improved performance and better results. Yet they sometimes get ignored but truth is they shouldn't!
This post is for those who have their own online store or are only planning to jump into the exciting world of e-commerce.
Here are five tips that will help your store be more successful.