How do I improve my website's position in search engines?
Making websites rank higher in search engines is a whole science and even a separate industry, called SEO. Here are some simple tips to get you started:
Make sure your website has good content
Make sure your website has original and high quality content that is useful to people. You need to have content that is of some sort of relevance to people, and is structured properly. Search engines are good at detecting poor, outdated or duplicate content.
Get some high quality links to your website
Make sure that other relevant websites have links to your website. The more links to your website there are on other high quality relevant sites the better your website will rank in search engines. This is because search engines use inbound links to determine the popularity and quality of your website. Ask your partners and confederates to link to your website, but never buy links as this is considered cheating by search engines and can be punished severely.
Make sure your website content is updated regularly
The easiest way to do this is to have a blog or news section where you post the latest news, information and advice. It is easier to rank higher on search engines if you always have fresh content that is of value to people.
Have social media presence
If people are talking about you on Twitter or Facebook, this may improve your chances of appearing faster and ranking higher on Google. To gain social media presence, be present and engaged on social networks. The more followers you have the bigger your exposure.
Learn what is SEO and use SEO techniques
SEO (Search Engine Optimization) is a cornerstone of internet marketing. If you want your website to be successful on search engines, you need to learn and do at least the basic SEO tasks. Mozello has everything you need to do SEO, you just have to learn SEO first. Here are some resources:
- Google Search Engine Optimization Guide
- About search engine optimization
- Beginner-friendly SEO software for Windows
- The Beginner's Guide to SEO
If this seems too difficult, hire help
By doing internet marketing yourself you can surely save a lot of money, because professional internet marketing services are expensive, but it also requires a lot of time and effort. If you do not want to or do not have time to learn and do the internet marketing yourself, you can hire a professional internet marketing firm or SEO consultant.