How to create a website: What content to include for success

Karlis Blumentals
How to create a website: What content to include for success

When people ask how to create a website, the first thing they often think about is design: colors, layouts, fonts. And while design is important, there’s something even more critical that determines whether your website succeeds or fails—your content.

Think about it: a beautiful website is pointless if visitors can’t find the information they’re looking for. A professional-looking homepage with no clear message, a services page that doesn’t explain what you do, or missing contact details can drive customers away within seconds.

The good news is, with the right plan, it’s easy to make a website that’s both attractive and functional. Whether you use a website builder like Mozello (a great Wix alternative) or build a website from scratch, the secret is structuring your content properly.

So, let’s break it down. Here’s a step-by-step guide on how to create a website and exactly what content to include.

1. Homepage: The First Impression That Matters

Your homepage is the digital front door to your business. In just a few seconds, visitors will decide whether to stay or leave. That’s why your homepage should:

  • Clearly explain who you are and what you do
  • Grab attention with a clean design and strong visuals
  • Encourage the visitor to take action (read more, buy, contact, sign up)

Pro tip: Many small businesses add their phone number or working hours directly on the homepage. This makes it super convenient for customers who just want quick info.

If you’re learning how to create a website, always remember this: your homepage is less about you and more about them. Visitors should instantly feel that you understand their problem and can solve it.

2. Products and Services: What You Actually Offer

Once visitors know who you are, the next question is simple: “What do you sell?”

This section should give a clear, detailed but easy-to-scan overview of your products or services. Customers care about three things:

  • The range of what you offer
  • The quality of your products or services
  • The price or value for money

Avoid overwhelming readers with too much text. Use bullet points, clear headings, and short descriptions. High-quality images can also make your offer more attractive.

Example: If you’re a bakery, don’t just say “We bake bread.” List specific products: artisan sourdough, gluten-free loaves, pastries, cakes. Add prices if possible—it builds trust and speeds up decision-making.

3. Contact Page: Make It Easy to Reach You

Nothing frustrates a potential customer more than not knowing how to contact you. Your contact page should include:

  • Phone number(s)
  • Email address
  • Business hours
  • Physical address (if relevant)
  • A Google Map integration for directions

Adding a simple contact form is also smart. It lets people reach you without opening their email app.

Pro tip: Consider putting your phone number or contact button at the top or bottom of every page. This small detail can dramatically increase inquiries.

4. About Page: Tell Your Story

Your About Us page is one of the most visited sections on most websites. People want to know who they’re dealing with before they buy.

This is your chance to:

  • Share your company’s history and mission
  • Highlight achievements or milestones
  • Introduce your team (with photos if possible)
  • Explain what makes you different from competitors

But remember: keep it interesting. Don’t just write a dry corporate summary. Tell a story that builds a personal connection with your audience.

5. Gallery: Show, Don’t Just Tell

They say a picture is worth a thousand words, and nowhere is that more true than on a website. A gallery of photos or videos instantly shows visitors what you do.

For service businesses (like construction, interior design, or catering), photos of past projects can build massive trust. For product-based businesses, clean and professional product shots are essential.

Pro tip: Only use high-quality images. Blurry or poorly lit photos can actually hurt your credibility.

6. Catalog or Online Shop: Sell Around the Clock

If you sell products, having a catalog is crucial. It lets customers browse your range, compare options, and make informed choices. With an online shop, they can even place orders directly—anytime, anywhere.

Benefits of an online catalog or shop:

  • Customers can explore at their own pace
  • You’re open 24/7 (sales happen even when you’re asleep)
  • It builds trust (seeing real products is more convincing than vague promises)

Yes, setting up a catalog requires some work. Each item needs photos and descriptions. But it pays off big time—especially when your competitor only has vague product descriptions while you have a full, detailed, and beautiful catalog.

7. Blog or News Section: Keep Things Fresh

A blog isn’t just for writers or tech companies. Any business can benefit from regularly publishing useful content.

Why? Because:

  • It improves your SEO (Google loves fresh content)
  • It positions you as an expert in your field
  • It gives visitors a reason to come back

Examples of blog topics:

  • A hair salon could publish tips on hair care.
  • A law firm could explain common legal questions.
  • A bakery could share recipes or baking advice.
  • Adding even one blog post per month makes your site feel alive and relevant.

8. Testimonials and Reviews: Social Proof Matters

When learning how to create a website, one thing many beginners overlook is social proof. Testimonials, case studies, or customer reviews build instant trust.

People want to know that others have had a positive experience with your business. Displaying reviews prominently can dramatically increase conversions.

Pro tip: Add client logos, star ratings, or video testimonials if possible. They’re even more convincing.

9. FAQ Section: Answer Before They Ask

An FAQ (Frequently Asked Questions) page saves time for both you and your customers. Instead of answering the same questions over and over, you can provide clear answers on your site.

Common FAQs include:

  • “What are your prices?”
  • “Do you deliver?”
  • “What’s your return policy?”
  • “How long does it take?”

This section also helps you appear in Google searches when people ask those exact questions.

10. Privacy Policy & Legal Pages: Build Professionalism

Depending on your business, you may also need:

  • A Privacy Policy (especially if you collect emails or payment info)
  • Terms and Conditions
  • Return Policy

These pages may not be the most exciting, but they show professionalism and protect you legally. They also build trust with cautious customers.

11. Less Is More: Structure Matters

Now, here’s a key principle: more content isn’t always better. Visitors don’t want to dig through endless menus. They want quick, clear answers.

Best practices for structure:

  • No more than 7 main menu sections
  • Keep navigation simple (avoid too many submenus)
  • Highlight the most important information first

If you’re using a website builder like Mozello, this is easy to set up. Their templates already follow good UX design, so you just need to fill in your content.

12. SEO Content: Be Found on Google

Finally, don’t forget search engines. You could create the best website in the world, but if no one can find it, what’s the point?

Tips for SEO content:

  • Use your main keywords naturally (like how to create a website, build a website, make a website, website builder, Wix alternative)
  • Add descriptive titles and meta descriptions to each page
  • Use headings (H1, H2, H3) for clarity
  • Optimize images with alt text

The more relevant and helpful your content, the higher you’ll rank in Google.

Summary: How to Create a Website That Works

If you’ve been wondering how to create a website, the answer is simple: start with the right content. At minimum, you’ll want:

  • A clear homepage
  • Detailed services or product pages
  • An easy-to-find contact page
  • An engaging about page
  • Galleries, catalogs, or online shop features
  • Extras like testimonials, FAQs, and a blog for added trust and SEO

The structure doesn’t need to be complicated—just make sure it’s clear, useful, and customer-friendly.

And here’s the best part: with a modern website builder like Mozello, you don’t need to hire expensive developers or struggle with code. You can make a website quickly, customize it to fit your brand, and even sell online. It’s one of the best Wix alternatives for small businesses, freelancers, and entrepreneurs who want professional results without the hassle.

Ready to take action? Stop wondering how to create a website and start building yours today with Mozello. Your customers are waiting to find you online.