Brand design means your company name, logo, and website, right?
Your brand design is your corporate image as a whole, including all your visuals, fonts, and even photos you post on your social media.
As you start designing your brand, your first task is to define your brand’s strategy, target audience, and how you want to address them. Your brand’s character - along with its design personality - should arise from these considerations.
When you’re sure about what you want to say to the world, follow these simple tips for a good-looking brand and website:
Web design depends largely on taste, and tastes differ. However, it’s important to keep in mind a website’s primary function – to represent a business and provide information rather than serve as a piece of art or a compilation of our favorite colors. What you think looks great is not always what actually works best for you and your business.
That doesn’t mean that a website should be tacky or ugly. Put simply, the design of a website shouldn’t make it difficult to understand the information on it.
So what are the best practices of web design?
Website content formatting is key to ensuring any information is easy to read and doesn’t take long to understand.
If the content on a website is incorrectly formatted, it can become a nightmare for visitors and they can easily leave. For example, it's not uncommon for people to overestimate their artistic skill. As a result, they come up with ideas like placing red copy on a green background. And that looks ... hmm ... bright? Yes, but you can't read a thing.
To avoid silly mistakes, when you create your website, try to stick to the following guidelines:
When you create a website, one of the most important questions should be - what content should I include? Prior to building a website's information structure it's best to think about the type of information the website visitor will be looking for and what information we want to provide. There's not much point to a website on which you can't find what you're looking for.
So, what's the right way to do it? To avoid getting it wrong, you should follow these guidelines:
A domain name (read – website address) is one of the most important parts of a website but inappropriate domain names are more common than you might think. We’ve compiled a few tips on how to choose a domain name that works best for your website.
Having a website is easy but actually making it work is what counts. The first page or home page is clearly the most important asset of your website. It’s because that is the first thing your site visitors will see. First impression is what counts here. First page has to be beautiful and also functional in a way that provides clear answers to it’s visitors.
To help you make sure your first page does just that and has the potential to be effective, we created this post. Here are 5 important questions your first page has to give answers to.
Everyone wants a beautiful and effective website. However, to achieve that it needs to be made with care and right ingredients. This article will reveal the recipe that’ll help you create your website more tempting and irresistible.
One thing before you move on.
Make sure you know yourself, your business and have a clear image about what your website goal should be. What you want it to achieve for you and your site visitors. Also don’t forget to acknowledge the main reasons why your visitors will find your site useful, interesting and what they should be doing there.
After that, make sure you know your target audience. It’s because when you know who you are talking to it’s easier to tailor the way you talk to them.
Think of these processes as getting your workspace ready.
Now it’s time to look at 3 main ingredients that serve up an awesome website.
Colors are everywhere and all of them have specific associations within us.It's shown that colors can impact mood, action and decision making. That's why we suggest you pay serious attention to colors when you create your fabulous website and brand image. Color use should be considered and integrated into brand identity as strong as possible. Take Facebook, Snapchat, Coca-Cola or McDonald's as an example. Those and many other brands have done it and their color palette is an integral part of their visual identity that works in their favor.
Every brand should decide on their color palette that communicates who they are and what they are trying to say. A color palette usually consists of primary color that should be considered as dominant and then you have to choose two to four secondary colors that compliment your primary color. Sounds simple right? Sadly, it's not.
We all know how hard and time consuming it sometimes is to find great, beautiful high quality photos that fit. In the other hand they are a great way to tune up the looks of your website and speak to your site visitors. In some cases great images may channel more trust and quality for your visitors.
Google is probably one of the best sources where to look for stuff you need. However, we like to think that for great stock photos it is not the case. There are tons of paid and subscription based stock photo services on the internet but in this post we will sum up 5 of our favorite free stock photo websites where you can get stunning images for free and enrich your website.