The written word is a powerful tool and an especially important aspect when building a website - your online business card. Compelling website copy can lure in new customers. Bad copy will drive them away. This article will steer you in the direction of the former and help you create engaging copy when making a website that pops.
Similarly to your favorite dish that requires specific ingredients to taste just right, good website copy needs several key elements to function. These include:
- Call-to-action buttons
- Product or feature descriptions
- The About page
The busiest shopping season of the year is just around the corner, and there's only one question to ask:
Are. You. Ready?!
Last year, holiday shoppers worldwide spent $108.15 billion on online purchases, which was 14.6% more than the year before. It's estimated that 2018's results will set a new record, as increasingly more people choose online gift shopping over going to physical stores.
But isn't October a bit too early to start thinking about Christmas?
The answer is: it's not.
Owning a business - that's cool. Making a profit - great. Having the skills to make the maximum possible profit - excellent! To get to "Level: Excellence," you must learn how to use different tools - used in a comprehensive way, they are able take your business to "Cloud 9"! Setting up a website is no longer enough - in order to make more profit, you need a client audience, in addition - you must also understand it to be able to offer exactly what it needs. One of the most useful tools for that - Google Analytics. Read on and see what it's all about and why you need it!
Author: Elīna Jurkāne – Content Marketing Team leader at digital marketing agency Infinitum 8 and Coach at Digital Journey.
This will be, most probably, the tastiest article about content that you’ll ever read – here I will compare texts to creamy desserts, savory Italian portions of pasta and warm French baguettes covered with melting butter. There’s only one goal – to help you understand what your target client would like to eat. Eat up and crave the same afterwards.
Your website is up and running. Congratulations! However, it has no use until people start visiting it. For your online efforts to work, you need to learn how to get traffic to your website. Website advertising or internet marketing is actually a lot more complicated than creating a website, but fear not, for it is no rocket science either.
Online marketing effort is what usually determines whether a page will receive thousands of visitors or whether it will remain an undiscovered island.
So what can you do to drive traffic to your website?
You have a website which you’re actively advertising. How do you know if all the work you've put in has been worth it? How do you know what works and what doesn’t? You need website visitor statistics and analysis.
So, you have a website but it can’t be found. The harsh truth is that 90% of users search for information on Google. If internet giant Google doesn’t like you, you’re destined to be unlucky online.
What can you do? How can you make Google like you and include you in search results?
Paid search engine advertising (also known as pay-per-click or PPC) is an internet marketing technique by which, in exchange for money, your website is given precedence over others in search results. You have to pay every time somebody clicks on your website, so you pay only for actual visitors. This opportunity is offered by Google and called Google AdWords. Similar programs are offered by other other search engines - Bing and Yandex.
Basically, if Google doesn't simply include you in its results, you can pay to appear at the top of the search results for your targeted keywords. Depending on your type of business and quality of the ad, this can be very fruitful but can also be a complete waste of money.
So, what and how?
There is this myth that blogging is dead. However that is not the case at all. Putting out great blog posts still stand as one of the most powerful ways to get heard, provide valuable content, increase traffic to your website, position your brand as someone who understands what they do and last but no the least - boost your website SEO.
If you have been thinking about blogging or developing a blog page for your business website - you’re in the right place. The following includes 5 tips that lead to writing stunning and effective blog posts.
Want to improve your email, blog or news post open rates and read through? This post will show you one simple way that will just do that.
Improve your post headlines and leave people hungry for more! How to do that? We have 25 great, sometimes even "click magnet" like, examples that will make your life easier when battling to decide on your next post headline.
The truth is your headline nowadays has to speak as fast and powerful as possible to make the reader want to go deeper in your blog post. There are so many distractions around us. It's way too easy to find something more appealing.
Either your headline captures the attention and turns it into action or leaves your post without a chance to be read.
One more thing...
DO make sure that your written content is useful, interesting or in any other way great for your target audience. Otherwise no headline is going to save you.
So here they are...
When going through our Facebook feed it’s not even possible to dodge ads anymore and with that comes noticing countless errors and mistakes from Facebook marketers. Of course there are great and even awesome examples, but we would say there are more ads that make us want to sigh.
That is why we made this post about 3 most common mistakes from Facebook marketers that we think everyone who is serious about advertising on Facebook should avoid.
So here they are..