Choosing the best eCommerce website builder for small business owners who want to sell online
One of the earliest and biggest challenges small and medium businesses (SMBs) face when launching or moving their store online is choosing where to set up shop.
There are so many website creation platforms and e-commerce solutions available that it's difficult to confidently decide which is right for your business—especially if you're just starting out. Should you sell on Etsy? Facebook Marketplace? Post eBay listings? Launch a Shopify store? Pay a developer? Or use an intuitive DIY platform like Mozello?
Each of these has its own advantages and disadvantages, and they generally fall into three categories:
Do-it-yourself ecommerce website builders
(such as Mozello, Shopify, and Wix)
- Don’t require a developer
- Offer flexible design templates and customization
- Need minimal investment (€10–30 a month)
- Let you create a website or store in just a few evenings
Custom-built websites, developed by professional agencies
- Tailored precisely to your needs
- Require a large investment (€3,000–10,000+)
- Take months to complete and need ongoing maintenance
Global e-commerce marketplaces
(such as Amazon, Etsy, and eBay)
- Provide access to large existing customer bases
- Offer little control over branding or design
- Charge commissions and set strict rules
- Make standing out from competitors harder
For most small businesses, the smartest option is a modern DIY solution. And in our view, the best website builder for small business is a platform like Mozello — fast, affordable, and packed with features designed to help entrepreneurs launch and grow their business online.
Why DIY ecommerce website builders are ideal for small businesses who want to start an online store
When you're starting out, time and budget are critical factors. DIY website builders let you create an attractive, functional website without hiring a developer or learning code. You can build a beautiful site or online store in a matter of hours, for a low monthly fee.
Mozello is a great example: everything you need—hosting, domains, security, mobile support, design tools—is included right out of the box. Just sign up, design your store, and click “Launch.” If you're unsure where to start, we offer a simple step-by-step guide to walk you through the process.
As your business grows and evolves, the ability to make changes yourself becomes essential. Waiting on agencies or developers is slow, expensive, and frustrating. Mozello gives you the freedom to update your website anytime—with no technical skills required.
Worried about design? Don’t be. Even if you’ve never built a site before, platforms like Mozello provide modern, professional templates that you can easily adapt with your own colors, layout, and content. You get the freedom to match your brand—without needing to be a designer.
And if your design needs change, you can rework or completely refresh your website anytime—no added costs, no waiting.
Mozello – the easiest ecommerce website builder that grows with your business
What makes Mozello one of the best web builders out there is its simplicity. You can go from idea to published website in under an hour.
Mozello handles the technical side—hosting, updates, mobile optimization—so you can focus on building your business. Compared to other platforms, Mozello is fast, secure, and rock-solid.
And while many platforms take a cut of your revenue, Mozello doesn’t. There are no transaction or commission fees, so more of your profits stay with you as your store grows.
Built for long-term growth
Mozello supports multilingual websites and offers a wide range of international payment and delivery options. That means you can easily expand across borders—with no extra cost.
We’re especially proud of our high-quality support for Baltic languages like Latvian, Lithuanian, and Estonian—something many other DIY platforms overlook or automate poorly.
As your business grows more complex, Mozello grows with you. Need integrations for inventory, accounting, or shipping? Our API makes it easy to connect with the tools you already use.
In short, Mozello can evolve from a simple site creator to a fully scalable e-commerce solution. And with plans starting from just €7 or €15 per month, it’s one of the most cost-effective platforms available today—especially for small businesses looking for the best website builder with flexibility and control.
When an agency might be the better option
Of course, there are situations where a custom-built website may be a better fit.
If budget and time aren't concerns, then working with a professional agency can give you a tailor-made online presence. Just remember—custom builds often cost thousands and require ongoing maintenance fees.
If you have a huge product catalog (2,000–3,000+ items), or an unusual business model that doesn’t fit standard templates, you may need a solution beyond the capabilities of even the best free website builder for small business.
That said, for 90% of SMBs and solo entrepreneurs, a full agency build is overkill—especially in the early stages of making a website for a small business.
For everything else – Mozello is here
We’ve spent over a decade helping small businesses across Europe and beyond build websites that work. Our focus has always been on simplicity, flexibility, and putting the power in your hands. That’s what makes Mozello the best website builder for small business owners who want to get online fast—and stay in control.
Ready to see what Mozello can do for you?
Create your online store today and discover just how easy building your online store with Mozello’s ecommerce website builder can be.. And if you ever need help, our support team is only a message away. Just drop us a line.