5 tips to writing effective blog posts

Bruno Veberis
5 tips to writing effective blog posts

There is this myth that blogging is dead. However that is not the case at all. Putting out great blog posts still stand as one of the most powerful ways to get heard, provide valuable content, increase traffic to your website, position your brand as someone who understands what they do and last but no the least - boost your website SEO.

If you have been thinking about blogging or developing a blog page for your business website - you’re in the right place. The following includes 5 tips that lead to writing stunning and effective blog posts.

1. Create headline that serves as a bait

Your blog post headline is the first thing people will see. Make it strong and inviting and it will serve as a great bait for clicking on it to read your post. This is important because that headline has to beat everything else that is fighting for the attention of the person on the other side of the screen. Otherwise they’ll move on and won’t open it. Who wants that?

To help you with headlines, check out this post that talks about writing effective headlines.

2. Invest in the intro

You’re headline worked and people opened your post. Great! However, there is another part of making your posts work. People have to actually stay around to read them through.

What’s the best way to keep them reading? Hook them with a great intro so they want more. Use the intro to let them know what they're in for.

Just don’t get carried away. Long intros can wear your readers out and they’ll leave. Keep it short precise and interesting. Also, don’t give everything away in the first bits of your post.

3. Include photos

Photos will serve as a decorative and complementary elements that make your posts more live and appealing. There is that saying: “A picture is worth a thousand words.”.

Tip: Use great quality photos. Because all visuals you use will be associated with you or your business.

4. It’s quality that matters

There is this question - short or long?

Well I’d say neither. If the blog post consists of great quality, engaging content then the length won’t make much difference.

Picture this - There are 3 hour movies you'll watch without a pause. Then there are 20 minute TV shows you won’t watch for few minutes. That relates also to writing blog posts. Quality of your content will either lift it up or take it down.

5. Write, post, repeat

These tips might give you some insight and help out but only true practice will take you places. You have to start somewhere, right?

So keep at it and don’t give up. Results will come.

Ready to give it a go? Start today by creating your free blog with Mozello.